Business Growth Strategy
Understanding that the greatest source of a business credibility isn’t the brand – it’s the customers of the brand. Before we can build a business, we must built a community. The larger we can draw our circle of influence, the wider our potential impact spreads.
A brand is no longer what it tells consumers it is – it is what consumers tell each other it is.
Social Media Marketing
The focus of a company’s social media is a clue as to where most of the systems are pointing – either to highlighting the business or highlighting the customer.